Prior to embarking on a career in online media, I sold print, radio and television advertising in the Philadelphia DMA. While selling for a CBS-owned & operated station in Philly, I worked with major advertisers such as ACURA, Honda, VW, McDonald’s and Walmart to name a few. I saw that more and more advertising dollars were shifting towards online media and away from offline media. Additionally, there were more and more articles being published in advertising industry publications about the tracking capability with online vs. offline advertising. This is when it became more apparent than ever that traditional media was in the beginning phases of a downward trend. I decided like the shifting trends of ad dollars, it was time for Tony DeVitto to move into the world of online media. Out of nowhere, an opportunity arose with Cars.com and with my automotive experience knew that it was the perfect transition into the online world.
My first introduction to ReachLocal was in May of 2006 when a former colleague convinced me to come to Dealer.com, a former partner of ReachLocal, as a Regional Sales Director. I was so impressed with the effectiveness of ReachLocal’s technology and their focus on ROI that I knew that someday I HAD to work directly for ReachLocal. I have now been an IMC with ReachLocal for 18 months and have had the opportunity to see the company grow into the premier full service online media platform for small- and medium-sized businesses in the world. It is so rewarding when you can show a business owner that the hard earned money they invested in a SEM campaign generated a return on their investment through the robust tracking technology that ReachLocal provides our advertisers. Additionally, as more and more media consumption is occurring online, the ability to show our advertisers that we are there to help them with the transition puts us light years ahead of the competition. But, with rewards comes challenges and one of my biggest challenges when meeting with potential advertisers is the number of companies claiming that they can offer the same service as ReachLocal and it is just not true.
If asked what my favorite thing is about working at ReachLocal, I would say the ability to build your own business that pays a monthly residual income where the sky is the limit. ReachLocal gives me the ability to earn as much money as I desire. In order to do so though, you have to be constantly making the phone calls which leads to appointments and hopefully then sales. As the company’s product offerings grow more and more opportunities present themselves. In the past, I have met with potential advertisers where SEM did not make sense for them, but now with our display products and other offerings we have in the pipeline I am able to bring a different perspective to the table. Our growth is due to the continuous efforts of our founders, executives and the entire management and development teams at ReachLocal. In addition, all of the folks in Marketing and Communications who are diligently working to share the ReachLocal story with the 27 million small to medium sized businesses throughout the U.S. that WILL benefit from the products and services that ReachLocal offers.
If you want to work for a company that truly has an interest in your thoughts and opinions while giving you the opportunity to make as much money as you want, than you will find a career opportunity with ReachLocal. As demonstrated top leaders within the company down, you are going to have to roll up your sleeves and work hard but it will ALL pay off in the end.